Thursday, August 24, 2006

Mothership for PBRL 3150


Howdy. This will be the temporary(?) website for PBRL 3150, Topics in Public Relations: Sports Information, that I'm teaching in the Fall II session at the home campus of Webster University.

I will be updating the site periodically throughout Fall I and then weekly/daily during the Fall II session, linking to suggested and then required readings, information about speakers we will have in the class, information pertaining to the Sports Information field and other areas of interest. My hope in starting the site now is that students with questions for me (about the class, about the forty page final (just kidding), the book, my thoughts on how Illinois State will fare in the Gateway Conference in football this season, etc.) will be able to contact me more easily.

Plus, I can tell you a little about the book (pictured above left). You WILL need the book to pass the class. The Webster Bookstore will carry the text - Media Relations in Sport, by William Nichols, Patrick Moynahan, Allan Hall and Janis Taylor - and unfortunately, I have no idea how much it will cost. You may want to consider purchasing the text on eBay or half.com or some other such site. I only found one on an eBay search today (going for about 24 bucks in an eBay store) but more may be available as the semester progresses.

Want some idea of what the class is about? Here are some great examples of sports information professionals doing their jobs well:

University of Oklahoma athletics homepage - few if any Division I schools challenge for national titles in as many different sports as Oklahoma. Senior Associate Athletic Director for Communications Kenny Mossman is considered one of the best SID's (Sports Information Directors) in the nation.

Illinois Wesleyan University athletics homepage - a great example of a well-crafted and regularly updated small college site. Check out the number of media relations people employed at OK (lots) and compare that to Wesleyan, where the SID also does the general PR work for the school, AND writes the alumni magazine.

St. Louis Cardinals homepage - MLB teams, like teams in the NBA, NFL and NHL, all run their sites through their respective leagues, giving a cookie-cutter appearance to their web presence. Still, media relations personnel with each team provide the lion's share of site content. And the Cardinals people (and it pains me to say it, as a life-long Astros fan) do it as well as anyone in any of the four pro leagues.

Homepage for the Missouri Valley Conference - college basketball enthusiasts have known about the Valley for years; thanks in no small degree to the work of the conference leadership, including the media relations personnel, a record four Valley teams made it into the 05 NCAA Men's Basketball Tournament. Yet the Valley is much more, as you'll see on this site.

College Sports Information Directors of America homepage - outstanding resource for current or potential SIDs.